Every agency selection process is as individual as the company behind it.

As a modern marketing director, head of corporate communications or employee in the field of marketing and communications, you have to oversee a wide range of activities and responsibilities. The agency search and selection process is not part of your day-to-day work and is a special task. Nobody, therefore, can expect you to know the entire agency market. Moreover, the industry is far too dynamic and non-transparent for you to maintain an overview. An agency ranking can only cover a fraction of the market.
For you, the agency search and selection is both a tremendously exciting process and a great opportunity to make a contribution to the success of the company and brand. For us, it means demonstrating our core skills and our passionate instinct. A strong team!

But for us, too, no agency selection process is a standard process, because every company, every institution and every brand has special requirements for its agencies and their own basic conditions, which require individual approaches and agency selection processes. Here we are happy to be creative sparring partners, together considering alternative ways to find you the right agency. It doesn’t always have to be a pitch, for instance.
If required, we advise and support you through the entire agency selection process and successfully involve stakeholders and decision-makers. We support you in the development of a good briefing and coordinate everything with the agency.

Our goal is to help you make the right decision!

In over 750 agency selection processes, we have analysed the widest variety of agency requirements and made them the focus of the process. We have travelled through Europe with our clients to get to know agencies on the ground. We have developed agency evaluation systems, tested core teams, examined organisational models, compared calculations, compiled pitch briefings and presented hundreds of pitch presentations. At the end of each process, we asked our clients the crucial question: “Do you want to work with this agency?” So far, all of our clients said yes.

Over 750 successful selection processes

Kreativität ist nur die halbe Miete

Bei der Agenturauswahl geht es um mehr als Kreativität und wir bieten mehr als Pitchberatung.
  • Strategic Consulting and demand analysis (defining the criteria for agency selection)
  • Agency search, agency screening and longlist workshop
  • Agency coordination: Organisation of chemistry meetings, development of individual agency evaluation systems
  • Request for organisation/request for proposal and relevant checks of agency quotes (incl. film, radio and TV checks)
  • Drawing up agency contracts and agency remuneration models
  • Pitch consulting and pitch management
  • Pitch briefing support, development of individual briefing templates and briefing standards
  • Development of viable alternatives to pitches such as holding workshops or engagement processes
  • Supporting agency implementation (transition phase)

Other customers we work for or have worked for


Der perfekte Agenturauswahlprozess

The systematic agency selection process begins with answering the key question: “Which agency and which core team is best suited for my individual task?”
A systematic, careful and professional agency selection process increases the probability of success enormously.

Are you interested?

We look forward to your inquiry:+49 (0)40 28 66 77 90

Oliver Klein (CEO and Founder)
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