Good ideas emerge from good relationships

We firmly believe that only a good agency-client relationship can produce successful communication and truly great ideas. Constructive, open and, above all, regular communication with your agency about the prospects of the cooperation not only optimises results, but also the fun and engagement on all sides.

We improve the cooperation with you and your agencies and help you establish a common understanding of aims and standards and thus significantly better and more effective communication, starting with a good briefing.

We conduct an agency evaluation and improve cooperation with agencies – whether with one agency or many. No matter whether it’s on a regular basis or during a relationship crisis.

We offer you the following services:
  • Development of working models for a successful client-agency relationship
  • Auditing of the current relationship and framework conditions
  • Survey and objective agency evaluation of the cooperation using our digital responsive survey tool cherrygate
  • Conducting qualitative interviews with stakeholders and agencies
  • Holding optimisation workshops with you and the agency
  • Development and follow-up of measures to improve cooperation with the agency
  • Linking performance evaluation to performance-based remuneration models
  • Development of tools and processes for a consistently high agency performance
  • With a new agency: Overseeing the implementation phase and regular evaluations of the cooperation during the first year

A more successful relationship for you and your agencies

A relationship needs to be actively maintained

Every relationship between a client and an agency is subject to fluctuations. The question is how much it fluctuates and how much it damages the relationship in the long run. A long-standing, good relationship not only promotes success, it also saves money thanks to more efficient processes and less need to change agency. We help with this.

We use a very successful tool called cherrycare for optimising cooperation. The technological heart of cherrycare is our digital instrument cherrygate, which you and all of your employees can use to assess the cooperation with the agency at any location and on any device. Quick and simple. If desired, the agency can also evaluate the cooperation and provide important insights about the relationship.

We regularly evaluate the results and supplement them with joint optimisation workshops. Together we define concrete measures that aim for an improvement and evaluate their progress and success.

For many clients, we have been able to significantly improve and prolong the relationship, which ultimately benefits both sides.


A few impressions of our work:

Other customers we work for or have worked for


Trends 2019: das Jahr der Entscheidung

cherrypicker hat die Zukunft der Kommunikationsbranche analysiert und entsprechende Thesen für die Zusammenarbeit zwischen Kunden und Agenturen verfasst. Das Ergebnis: 2019 wird das Jahr der Entscheidung.

Are you interested?

We look forward to your inquiry:+49 (0)40 28 66 77 90

Oliver Klein (CEO and Founder)
Contact now