How to find the best agency in a public tender

Agencies are not fans of public tenders – quite the contrary! They tend to give them a wide berth. Some of the best agencies do not take part in public tenders. So the best agencies are often unavailable to you.

We are convinced that you have hugely exciting tasks for agencies. You are rightly looking for a partner that has a special flair for your issues and challenges. And you want someone who inspires you and wants to achieve your goals with you?

The problem with this, however, is that many public tenders are far too complicated, too daunting and not geared towards marketing and communications. And some of them are actually compulsory exercises, even though there is no desire to change the existing partner.

We are familiar with all of these challenges and know very well how to solve them. Despite the standardised processes, we make your public tender for agency services more attractive to a wide range of agencies and meet the highest standards of objectivity, transparency and fairness. So that you can find the best agency for your organisation and your tasks.

Competitive bidding also provides companies with a high level of individuality – from the publication and the criteria for agency evaluation through to agency selection. A detailed understanding of agency requirements is essential for this.

Adhering to formal procurement guidelines, we produce an appealing public tender for agency services using your requirements.

In the agency scene, cherrypicker is considered a seal of quality for professional and serious public tenders. We also ensure that more relevant agencies participate in the tender process and increase your chances of finding the best partner.

To provide you with professional advice and at the same time relieve some pressure, we offer you the following services:
  • Strategic consulting and demand analysis (defining the criteria for agency evaluation)
  • Assistance with drawing up all tender documents, e.g. publication and invitation to tender
  • Development of appropriate criteria for agency evaluation and setup of the agency evaluation system
  • Assistance with the implementation of the competitive bidding incl. formal review and assessing the suitability of bidders
  • Assistance with organising and holding pitches
  • Documentation of the public tender for agency services and the public procurement process

Complex, but ultimately successful!

Efficiency, process reliability and timing

We work together to set up an efficient and thorough agency selection process, including all important stakeholders if needed. What matters to us is perfect time management, the right communication at the right time and flawless work. Finding yourself an agency partner is also about building trust and treating all parties fairly. This way you also avoid potential applications for review.


A few impressions of our work:

Other customers we work for or have worked for


Pitchen zum Preis eines Mittelklassewagens?

What investments do agencies make to gain new business? And what consequence does this have on your agency management? The cherrypicker survey provides detailed insights into new business activities and agency investments for the first time.

Are you interested?

We look forward to your inquiry:+49 (0)40 28 66 77 90

Oliver Klein (CEO and Founder)
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