With THE BEST AGENCY, you can reach potential clients and check how your agency is being received and evaluated by customers.
In the NEW BUSINESS CIRCLE you can exchange trends, theories and ideas about the future of agencies with each other, with technically experienced "agitators" and with us.
And our agency pool is your chance to regularly keep us up to date with your latest developments: So that we can consider you for the relevant selection processes in a more effective and targeted way.
Keep us up to date
The agency market is changing at breakneck speed. That’s why we’re always interested in hearing regularly about what’s going on with you and what you do particularly well.
Our clients face exciting, highly unique challenges and are looking for THE one agency. They want the best agency. Help us find them.
As part of our client projects, we work closely with all agencies and, of course, treat every agency with equal respect and as a partner. We’re also committed to ensuring that our clients treat agencies the same way. We’re deeply convinced that a good and successful partnership between our clients and their agencies can only work with mutual respect—and that this is the only way to foster effective communication.
You can therefore expect fairness and objectivity from us. Transparency is also very important to us, but of course we can only provide information to the extent that our clients allow, as we, too, are bound by strict confidentiality obligations. You can find the rules we’ve set for ourselves here.
By the way, cherrypicker does not work on behalf of or for agencies. This is important to us, as it is the only way we can avoid conflicts of interest with our clients.
Branchenbarometer 2025
The latest Industry Barometer 2025—the cherrypicker survey of 426 agencies—provides insights into how agencies are positioning themselves in times of upheaval and transformation, how their offerings and collaboration models need to change, and what agencies expect from marketing decision-makers.




