For a healthier Germany" - Strengthening of the umbrella brand AOK

The AOK-Bundesverband (BV) as a service-oriented lobbyist for the AOK community has a new creative agency for strategic and operational umbrella brand communication – the Scholz & Friends Group. The interest from agencies after the announcement of the 2-stage EU-wide award process was considerable, due to the accompanying PR measures in the blog on our website.

At the beginning of the project, we provided support in checking the general suitability of the interested agencies as part of a competitive bidding. Then 5 agencies were asked to develop a concept and present it – and that under special conditions in times of the corona pandemic.

We thank our customer for the very good cooperation and say “Congratulations, Scholz & Friends”.

Steve Plesker

Managing Director Marketing & Sales, AOK Bundesverband GbR

"With the help of cherrypicker, we have found a strong strategic and creative partner in Scholz & Friends for the further development of our umbrella brand campaign" For a healthier Germany ". cherrypicker was heavily involved in the preparation of the tender documents and supported us verywell in evaluating the submissions and offers."

Stefan Wegner

Managing Director Scholz & Friends

"The briefing was formulated in a clear and understandable way, the documents transparent and comprehensible - the best basis for a successful pitch."

W&V

Scholz & Friends wird neue Leadagentur der AOK

23.11.2020 | Der AOK-Bundesverband hat sich für Scholz & Friends als neuen Agenturpartner entschieden. Die Berliner Kreativen übernehmen künftig die strategische Beratung und die Kreation der Dachkommunikation.

Horizont

Scholz & Friends nimmt Serviceplan den AOK-Etat ab

23.11.2020 | Die Agenturgruppe Scholz & Friends setzt ihre Erfolgsserie fort. Nach Etatgewinnen wie Sparkasse, Bundesagentur für Arbeit und McDonald’s kommt die WPP-Tochter nun auch bei der AOK zum Zug. Das Team um den Berliner Standortgeschäftsführer Stefan Wegner löst nach einer öffentlichen Ausschreibung den bisherigen Etathalter Serviceplan als Leadagentur ab. Konkret ging es in dem Pitch um das Mandat für die Kreation der Dachkommunikation und die Beratung des AOK-Bundesverbands in Fragen des Marketings.

CUSTOMER