AOK PLUS, as the market leader among the statutory health insurances for the regions of Saxony and Thuringia, has a new creative agency for strategic and operative brand communication as well as for the support of the social media channels – the Pahnke Group. In a two-stage tender procedure, cherrypicker supported the preparation of the documents as well as the evaluation of the final offers
and the competition presentations.
Ottmar Walz
Managing Director AOK Plus
“Thanks to the support of cherrypicker, in Pahnke we have found a strong, ideal partner for strategicbrand management and conceptual implementation. An important contribution from cherrypickerwas to determine the right set-scres for checking the suitability of the agencies and to define suitabletasks. We were also able to benefit from cherrypicker's many years of experience and competentadvice when evaluating agency offers, and we are very satisfied with the result."
Alexander Glück
Managing Director PAHNKE Hamburg
"The selection process was consistently structured, transparent and fair. And thanks to the clearlyformulated performance criteria, we knew exactly what was important. So we could concentratefully on the task and the best result."
new business
AOK Plus engages the Pahnke Group
18.11.2020 | Die AOK Plus mit Zentrale in Dresden setzt künftig auf die Pahnke Group. Die Hamburger Agenturgruppe sicherte sich in einem mehrstufigen Auswahlprozess den Etat der Gesundheitskasse für Sachsen und Thüringen.
