For the exclusive lifestyle brand in the premium lifestyle segment, Porsche Design, we were looking for a new creative lead agency for the global market in a multi-stage selection process. We agreed that the classic pitch was the right option in this case. Nonetheless, to integrate the personal facets and exchange between the client and agencies, we simply moved the progress meetings to the agencies and let both teams work together for half a day. At the same time, we helped to determine the framework conditions and to ensure fair negotiations for both sides. After the final pitch presentations and having taken all factors into account, Porsche Design opted for thjnk, Hamburg – congratulations! We would like to thank you and wish you all the best for your partnership!

Nicola Ader & Daniela Tomac

(Global Director Marketing & Public Relations, Porsche Design), (Head of Brand Marketing, Porsche Design)

„We found cherrypicker’s experience and expert market overview to be indispensable in the selection of our new creative lead agency. As a key strategic and conceptual partner, the agency needs to meet numerous strict requirements to ensure the appeal and differentiation of the Porsche Design brand on the global market and across a wide range of distribution channels in a very fast-moving business. Taking into account our specific and fast working methods, cherrypicker worked with us to pinpoint the search profile of the agency, helped us select the right agency teams and very effectively implement the selection. This saved us a huge amount of time and we are now very happy with our new agency team!“
Horizont zum Etatgewinn

Thjnk wird Leadagentur von Porsche Design

24.04.2019 | Die Agenturgruppe Thjnk kann das Geschäft mit dem Volkswagen-Konzern ausbauen. Nach Audi und Škoda kommt die WPP-Tochter nun auch mit Porsche ins Geschäft. Für den Sportwagenbauer übernimmt die Agentur aber nicht die Betreuung einer Carline, sondern das Mandat für die Lifestyle-Marke Porsche Design. Unter diesem Label verkauft das Unternehmen unter anderem Uhren, Brillen, Fashion und Accessoires.

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