Our customer hagebau was looking for a suitable partner in the area of dialogue marketing for the sales channel of the hagebaumärkte to further strengthen his hagebaumarkt partner card and to expand the topic of CRM. An exciting task that required a quick and very efficient selection process.
In a first strategy workshop, the challenges, goals and wishes to the new agency partner were discussed. After an extensive screening and an initial personal remote getting to know the agencies via MS-Teams, hagebau decided to do Engagement Workshops with three agencies – a great format
to develop initial strategic approaches together with the agency, but also to be creative and above all: getting to know each other better.
Jahns & Friends from Düsseldorf, who are now working together with hagebau on the further development of the partner card, were convincing across the board. We say: Congratulations!
Brigitte Klein
Head of customer card management and dialogue marketing
Maike Mertgens
Head of customer service