{"id":85922,"date":"2019-08-10T13:04:34","date_gmt":"2019-08-10T11:04:34","guid":{"rendered":"https:\/\/b33udn8p.myrdbx.io\/portfolio\/premier-inn-deutschland\/"},"modified":"2020-04-19T11:31:02","modified_gmt":"2020-04-19T09:31:02","slug":"premier-inn-deutschland","status":"publish","type":"portfolio","link":"https:\/\/cherrypicker.de\/en\/portfolio\/premier-inn-deutschland\/","title":{"rendered":"Premier Inn Deutschland"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;case&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]Successful recruitment is one of the biggest challenges for companies today! This is particularly true to a hotel chain that is still widely unknown in Germany. We screened the entire German market for Premier Inn, looking for the best agencies and most creative cases for contemporary employer marketing.<br \/>\nWe brought together HR, marketing and selected agency teams \u2013 with the winning combination of DDB, SK Sasserath and Kienbaum impressing most.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;75&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;83276&#8243; media_width_use_pixel=&#8221;yes&#8221; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; media_width_pixel=&#8221;160&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-762333&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; width=&#8221;5\/6&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-111509&#8243; text_color=&#8221;color-jevc&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;(HR Communications Manager, Premier Inn Deutschland)&#8221;]Karen Heiland[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_color=&#8221;color-nhtu&#8221;]<em>\u201e\u201cI accidentally stumbled across cherrypicker during the search for the right agency. We were incredibly lucky! I don\u2019t know the agency landscape well myself and we urgently needed support in our mission to promote Premier Inn as an employer in Germany. The very distinguished clients on the website were both appealing and daunting. There was then a very spontaneous hour-long phone call with Oliver Klein. I was over the moon, although it was clear to me that we didn\u2019t have the funds for our preferred process. It didn\u2019t end there though. The cherrypicker team found our project exciting and suggested a shorter process that would lead us to the right agency. cherrypicker is at home in the agency market! cherrypicker contacted 144 agencies who appeared to be suitable for the task. 37 of these agencies submitted their documents. The 19 agencies in the pre-selection were cut down to seven who were invited to chemistry meetings. We got to know six of them personally. The process design was efficient, transparent and very productive at all times. Their friendly team was professional and sincere in their work with us. Thank you to the cherrypicker team\u201c<\/em>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">Premier Inn \u00fcber die Expansion in Deutschland<\/span><\/p>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]F\u00fchrend in Gro\u00dfbritannien Jetzt auch in Deutschland[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;86542&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<p align=\"justify\">UK\u2019s Hotelmarke No.1 erobert jetzt auch Deutschland. Wir freuen uns sehr, mit unserer starken Marke unsere Erfolgsgeschichte hier fortzusetzen. Deutschland ist ein Hotelmarkt mit exzellenten Standorten und Wachstumschancen. F\u00fcr uns gute Gr\u00fcnde, um mit unserer bekannten Marke zu expandieren.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-jevc&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.premierinn.de%2Fcontent%2Fdam%2Fpi%2Fwebsites%2Fdesktop%2Fde%2Funternehmen%2FDeveloper%2520brochure%25202018%2520v2%2520einzel.pdf|target:%20_blank|&#8221;]Read more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243;]CUSTOMER[\/vc_custom_heading][vc_single_image media=&#8221;83423&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.premierinn.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.premierinn.de<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243;]AGENCY[\/vc_custom_heading][vc_single_image media=&#8221;81686&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.de.ddb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.de.ddb.com<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;case&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81677,"parent":0,"menu_order":9,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[108],"class_list":["post-85922","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premier Inn: Auswahl einer Kreativagentur f\u00fcr Employer Marketing<\/title>\n<meta name=\"description\" content=\"Successful recruitment is one of the biggest challenges for companies today! 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