{"id":85884,"date":"2019-08-13T13:15:29","date_gmt":"2019-08-13T11:15:29","guid":{"rendered":"https:\/\/b33udn8p.myrdbx.io\/portfolio\/porsche-design\/"},"modified":"2024-07-29T13:54:51","modified_gmt":"2024-07-29T11:54:51","slug":"porsche-design","status":"publish","type":"portfolio","link":"https:\/\/cherrypicker.de\/en\/portfolio\/porsche-design\/","title":{"rendered":"Porsche Design"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;case&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<br \/>\nFor the exclusive lifestyle brand in the premium lifestyle segment, Porsche Design, we were looking for a new creative lead agency for the global market in a multi-stage selection process. We agreed that the classic pitch was the right option in this case. Nonetheless, to integrate the personal facets and exchange between the client and agencies, we simply moved the progress meetings to the agencies and let both teams work together for half a day. At the same time, we helped to determine the framework conditions and to ensure fair negotiations for both sides. After the final pitch presentations and having taken all factors into account, Porsche Design opted for thjnk, Hamburg \u2013 congratulations! We would like to thank you and wish you all the best for your partnership!<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_horizontal=&#8221;right&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/6&#8243;][vc_single_image media=&#8221;82289&#8243; media_width_use_pixel=&#8221;yes&#8221; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; media_width_pixel=&#8221;160&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; font_family=&#8221;font-762333&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;alpha-anim&#8221; animation_delay=&#8221;300&#8243; width=&#8221;5\/6&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-111509&#8243; text_color=&#8221;color-jevc&#8221; sub_reduced=&#8221;yes&#8221; subheading=&#8221;(Global Director Marketing &amp; Public Relations, Porsche Design), (Head of Brand Marketing, Porsche Design)&#8221;]Nicola Ader &amp; Daniela Tomac[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_color=&#8221;color-nhtu&#8221; sub_reduced=&#8221;yes&#8221;]<em>\u201eWe found cherrypicker\u2019s experience and expert market overview to be indispensable in the selection of our new creative lead agency. As a key strategic and conceptual partner, the agency needs to meet numerous strict requirements to ensure the appeal and differentiation of the Porsche Design brand on the global market and across a wide range of distribution channels in a very fast-moving business. Taking into account our specific and fast working methods, cherrypicker worked with us to pinpoint the search profile of the agency, helped us select the right agency teams and very effectively implement the selection. This saved us a huge amount of time and we are now very happy with our new agency team!\u201c<\/em>[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]Horizont zum Etatgewinn[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]Thjnk wird Leadagentur von Porsche Design[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text]<\/p>\n<p align=\"justify\"><strong>24.04.2019 <\/strong>| Die Agenturgruppe Thjnk kann das Gesch\u00e4ft mit dem Volkswagen-Konzern ausbauen. Nach Audi und \u0160koda kommt die WPP-Tochter nun auch mit Porsche ins Gesch\u00e4ft. F\u00fcr den Sportwagenbauer \u00fcbernimmt die Agentur aber nicht die Betreuung einer Carline, sondern das Mandat f\u00fcr die Lifestyle-Marke Porsche Design. Unter diesem Label verkauft das Unternehmen unter anderem Uhren, Brillen, Fashion und Accessoires.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][vc_button button_color=&#8221;color-jevc&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:%20https%3A%2F%2Fwww.horizont.net%2Fagenturen%2Fnachrichten%2Fetatgewinn-thjnk-wird-leadagentur-von-porsche-design-174408|target:%20_blank|&#8221;]Alles lesen[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243;]CUSTOMER[\/vc_custom_heading][vc_single_image media=&#8221;81601&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<a href=\"http:\/\/www.porsche-design.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.porsche-design.com<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243;]AGENCY[\/vc_custom_heading][vc_single_image media=&#8221;81606&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<a href=\"https:\/\/www.thjnk.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.thjnk.de<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;case&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81706,"parent":0,"menu_order":2,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[108],"class_list":["post-85884","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Communication with style - A creative lead agency for the global challenges of Porsche Design<\/title>\n<meta name=\"description\" content=\"For the exclusive lifestyle brand in the premium lifestyle segment, Porsche Design, we were looking for a new creative lead agency for the global market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherrypicker.de\/portfolio\/porsche-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Communication with style - A creative lead agency for the global challenges of Porsche Design\" \/>\n<meta property=\"og:description\" content=\"For the exclusive lifestyle brand in the premium lifestyle segment, Porsche Design, we were looking for a new creative lead agency for the global market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherrypicker.de\/portfolio\/porsche-design\/\" \/>\n<meta property=\"og:site_name\" content=\"cherrypicker: Die Spezialisten f\u00fcr Agenturauswahl &amp; 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