{"id":85879,"date":"2019-08-07T13:28:38","date_gmt":"2019-08-07T11:28:38","guid":{"rendered":"https:\/\/b33udn8p.myrdbx.io\/portfolio\/schwartau\/"},"modified":"2020-12-10T09:14:26","modified_gmt":"2020-12-10T08:14:26","slug":"schwartau","status":"publish","type":"portfolio","link":"https:\/\/cherrypicker.de\/en\/portfolio\/schwartau\/","title":{"rendered":"Schwartau"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;case&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<\/p>\n<p align=\"justify\">How can a brand that is over 100 years old still effectively inspire people today?<\/p>\n<p align=\"justify\">Together with our client Schwartau, we worked out the current challenges and designed an individual selection process. The client team welcomed our recommendation not to reach a decision using the customary, time-consuming pitch process, but to instead work directly on forward-looking themes with the competing agencies at day workshops. The workshop showed that there was a particularly good chemistry between the team led by marketing director Dominik K\u00fcstner and FCB Hamburg.<br \/>\nWe congratulate our colleagues at FCB and thank our client for the great cooperation! We wish you many years of success!<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221; subheading=&#8221;(Owner and managing director of creation, FCB \u00b4Hamburg)&#8221;]Christoph Nann[\/vc_custom_heading][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;300&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;83778&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-out&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]Blogbeitrag von cherrypicker[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]cherrypicker gratuliert Schwartau zur neuen Agentur[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;81363&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<p align=\"justify\"><strong>01.08.2019<\/strong> | In einem mehrstufigen von cherrpicker begleiteten Auswahlprozess konnte sich FCB Hamburg den gesamten Kommunikations-Etat der Marke Schwartau sichern. Dazu geh\u00f6ren neben den Konfit\u00fcren auch die Submarken wie Schwartau Extra oder Gelee sowie auch Schwartau Samt und die Hofladen-Produkte.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-jevc&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fb3wke4.myraidbox.de%2F2019%2F08%2F01%2Fcherrypicker-gratuliert-schwartau-zur-neuen-agentur%2F|target:%20_blank|&#8221;]Read more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;zoom-out&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]W&amp;V zur Agenturaufstellung f\u00fcr Schwartau[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]FCB Hamburg gewinnt Schwartau[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;81372&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<p align=\"justify\"><strong>29.07.2019<\/strong> | Die inhabergef\u00fchrte Werbeagentur FCB Hamburg hat im Pitch den Gesamtetat von Schwartau gewonnen. FCB wird die Konfit\u00fcren und die Sub-Marken betreuen. Dazu z\u00e4hlen neben Schwartau Extra oder Gelee auch Schwartau Samt und die Hofladen-Produkte. Zur H\u00f6he des Budgets machen die Partner keine Angaben. Die Agenturauswahl leitete Cherrypicker in Hamburg.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-jevc&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.wuv.de%2Fagenturen%2Ffcb_hamburg_gewinnt_schwartau|target:%20_blank|&#8221;]Read more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243;]CUSTOMER[\/vc_custom_heading][vc_single_image media=&#8221;81354&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.schwartau.de\" target=\"_blank\" rel=\"noopener noreferrer\">www.schwartau.de<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243;]AGENCY[\/vc_custom_heading][vc_single_image media=&#8221;88014&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.carlnann.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.carlnann.de<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; 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