{"id":85855,"date":"2019-08-08T13:00:00","date_gmt":"2019-08-08T11:00:00","guid":{"rendered":"https:\/\/b33udn8p.myrdbx.io\/portfolio\/mcdonalds\/"},"modified":"2020-12-10T09:12:21","modified_gmt":"2020-12-10T08:12:21","slug":"mcdonalds","status":"publish","type":"portfolio","link":"https:\/\/cherrypicker.de\/en\/portfolio\/mcdonalds\/","title":{"rendered":"McDonald&#8217;s"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;case&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text text_lead=&#8221;yes&#8221;]<br \/>\nWe have a wonderful long-standing partnership with McDonalds!<br \/>\nTo have all German guests saying and feeling: \u201cMcDonald\u2019s \u2013 I\u2019m lovin\u2019 it\u201d, we supported our client in the search for a creative and implementation agency with a customized, multi-stage project process. As part of the analysis phase, we brought transparency to the current situation and identified the future scope of work for agencies and the framework conditions for future work. These parameters were sent to the participating agencies in addition to the creative briefing. The result was an equally customized agency that was set up exclusively for McDonalds and has worked for them since then: Leo\u00b4s Thjnk Tank, LTT for short \u2013 this is what the right ingredients for a successful partnership look like!<br \/>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]W&amp;V zur Weihnachtskampagne 2019[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]Einzigartiger McDonald&#8217;s-Film zur Weihnachtszeit[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;84275&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<p align=\"justify\"><strong>01.12.2019 <\/strong>| Erstmals schickt McDonald&#8217;s im Advent einen TV-Spot on air, in dem es nicht um Aktionen, sondern um die Marke geht. Er wandelt sich vom Horror-Szenario zur Mut machenden Botschaft.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-jevc&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.wuv.de%2Fmarketing%2Feinzigartiger_mcdonald_s_film_zur_weihnachtszeit|target:%20_blank|&#8221;]Read more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]W&amp;V[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]A new agency model for McDonald&#8217;s[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_single_image media=&#8221;83148&#8243; media_width_percent=&#8221;100&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<p align=\"justify\"><strong>26.11.2018<\/strong> | Susan Schramm, Marketingchefin von McDonald\u2019s, erkl\u00e4rt ihre Exklusivbetreuung durch Leo&#8217;s Thjnk Tank f\u00fcr \u00fcberholt; die Monokultur l\u00e4hmt. Die beteiligten Agenturen haben das Konstrukt deshalb neu aufgesetzt.<\/p>\n<p align=\"justify\">Am Ende war es wohl einfach zuviel des Guten. Drei Jahre lang Fastfood, Hamburger, Cheeseburger, Chickenburger, Veggieburger tagein, tagaus. Das macht tr\u00e4ge. Die Leute von Leo\u2019s Thjnk Tank, 2015 als Joint Venture und Customized Agency von Leo Burnett (Publicis) und Thjnk (WPP) lanciert, waren irgendwann ausgebrannt, festgefahren. Etwas Neues musste her.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-jevc&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.wuv.de%2Fagenturen%2Fein_neues_agenturmodell_fuer_mcdonald_s|target:%20_blank|&#8221;]Read more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;80&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;1&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]<\/p>\n<p class=\"p1\"><span class=\"s1\">W&amp;V zur Agenturaufstellung f\u00fcr McDonald&#8217;s<\/span><\/p>\n<p>[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_color=&#8221;color-prif&#8221;]Leo&#8217;s Thjnk Tank: So sieht die Aufstellung f\u00fcr McDonald&#8217;s aus[\/vc_custom_heading][vc_empty_space empty_h=&#8221;2&#8243;][vc_column_text]<\/p>\n<p align=\"justify\"><strong>08.06.2015 <\/strong>| Bisheriger Leo-Burnett-Digitalchef leitet M\u00fcnchner Agentur-Office: Axel K\u00e4ser k\u00fcmmert sich bei Leo&#8217;s Thjnk Tank um den Gro\u00dfkunden McDonald&#8217;s. Unterst\u00fctzt wird er dabei unter anderem von Isabel Padberg, Max Biedermann, Alexander M\u00fcsgens und J\u00f6rg Hoffmann.<\/p>\n<p>[\/vc_column_text][vc_empty_space empty_h=&#8221;2&#8243;][vc_button button_color=&#8221;color-jevc&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.wuv.de%2Fagenturen%2Fleo_s_thjnk_tank_so_sieht_die_aufstellung_fuer_mcdonald_s_aus|target:%20_blank|&#8221;]Read more[\/vc_button][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;1&#8243; bottom_padding=&#8221;1&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;1&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner row_inner_height_percent=&#8221;100&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243;]CUSTOMER[\/vc_custom_heading][vc_single_image media=&#8221;83146&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.mcdonalds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.mcdonalds.com<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_custom_heading heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;800&#8243; text_color=&#8221;color-prif&#8221; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243;]AGENCY[\/vc_custom_heading][vc_single_image media=&#8221;81474&#8243; media_width_percent=&#8221;50&#8243; alignment=&#8221;center&#8221; css_animation=&#8221;zoom-in&#8221; animation_speed=&#8221;200&#8243;][vc_column_text css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243;]<\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.leosthjnktank.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.leosthjnktank.de<\/a><\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;case&#8221;][vc_column column_width_percent=&#8221;80&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81537,"parent":0,"menu_order":1,"comment_status":"open","ping_status":"open","template":"","meta":{"content-type":"","footnotes":""},"portfolio_category":[108],"class_list":["post-85855","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-cases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Customized Agency for McDonald\u00b4s Germany<\/title>\n<meta name=\"description\" content=\"cherrypicker supported McDonald&#039;s in the search for a creative and implementation agency in a customized, multi-stage project approach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherrypicker.de\/en\/portfolio\/mcdonalds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Customized Agency for McDonald\u00b4s Germany\" \/>\n<meta property=\"og:description\" content=\"cherrypicker supported McDonald&#039;s in the search for a creative and implementation agency in a customized, multi-stage project approach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherrypicker.de\/en\/portfolio\/mcdonalds\/\" \/>\n<meta property=\"og:site_name\" content=\"cherrypicker: Die Spezialisten f\u00fcr Agenturauswahl &amp; 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