{"id":87316,"date":"2021-11-03T16:00:31","date_gmt":"2021-11-03T15:00:31","guid":{"rendered":"https:\/\/b33udn8p.myrdbx.io\/whitepaper\/"},"modified":"2024-02-07T15:45:18","modified_gmt":"2024-02-07T14:45:18","slug":"whitepaper","status":"publish","type":"page","link":"https:\/\/cherrypicker.de\/en\/whitepaper\/","title":{"rendered":"Whitepaper"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;1&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; row_name=&#8221;works&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;-4&#8243; shift_y_fixed=&#8221;yes&#8221; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; width=&#8221;2\/3&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_space=&#8221;fontspace-111509&#8243; separator=&#8221;yes&#8221; separator_color=&#8221;yes&#8221; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221;]cherrypicker white paper &#8211; all white papers at a glance[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221;]Which agency and which core team is best suited for my individual task? How much pitch fee do I have to pay? What investments do agencies make to win new business and what impact does this have on my agency management?[\/vc_column_text][vc_empty_space empty_h=&#8221;3&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;142381&#8243; text_color_type=&#8221;uncode-palette&#8221;]<strong>NEW:<\/strong> OUR WHITEPAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;113016&#8243; text_color_type=&#8221;uncode-palette&#8221;]The price of the price[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;210346&#8243;]How are customers and agencies dealing with the current cost increases?<\/p>\n<p>This white paper is intended to provide answers to these questions. The basis is the result of cherrypicker&#8217;s industry survey, in which more than 230 agencies and over 50 companies were surveyed online in November 2023.[\/vc_column_text][vc_button radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fde-de%2Fder-preis-des-preises-2024|target:_blank|&#8221; uncode_shortcode_id=&#8221;210642&#8243;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;90544&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;214635&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;89405&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;803365&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;140288&#8243;]Pitch better in 2021[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;143273&#8243;]The current Better Pitching 2021 survey &#8211; The cherrypicker industry barometer among 588 agencies and marketing units now provides new insights on the topic of pitching and ensures industry-wide transparency around the selection process.[\/vc_column_text][vc_button radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fbesser-pitchen-2021|target:_blank|&#8221; uncode_shortcode_id=&#8221;872510&#8243;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243;]Pitch fees survey 2019: What is currently appropriate and sensible?[\/vc_custom_heading][vc_column_text]The largest representative industry survey on pitch costs and managing pitches. On the appropriate level of pitch costs and the opinions of prominent agency representatives. Essential reading for anyone in marketing.[\/vc_column_text][vc_button radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fhow-to-pitch-better-2019|target:%20_blank|&#8221;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;86954&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;86956&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243;]Trends 2019: the year of decision[\/vc_custom_heading][vc_column_text]cherrypicker has analyzed the future of the communications industry and written corresponding theses for collaboration between customers and agencies. The result: 2019 will be the year of decision.[\/vc_column_text][vc_button radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fdas-jahr-der-entscheidung-2019|target:%20_blank|&#8221;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243;]The perfect agency selection process[\/vc_custom_heading][vc_column_text]The systematic agency selection process begins with answering the core question: \u201cWhich agency and which core team is best suited for my individual task?\u201d<br \/>\nA systematic, careful and professional agency selection process increases the likelihood of success enormously.[\/vc_column_text][vc_button radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fder-perfekte-agenturauswahlprozess|target:%20_blank|&#8221;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;86958&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;86960&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243;]Pitching for the price of a mid-range car?[\/vc_custom_heading][vc_column_text]What investments do agencies make to gain new business? And what consequence does this have on your agency management? The cherrypicker survey provides detailed insights into new business activities and agency investments for the first time.[\/vc_column_text][vc_button button_color=&#8221;color-jevc&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fpitchen-zum-preis-eines-mittelklassewagens|target:%20_blank|&#8221;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-gyho&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243;]Agency contract checklist[\/vc_custom_heading][vc_column_text]Whether your agency contracts are fair for both parties and beneficial for your relationship is just one of 12 questions on our checklist. With this little test you can quickly determine whether your agency contract is still viable for you as the client.[\/vc_column_text][vc_button button_color=&#8221;color-jevc&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fcheckliste-agenturvertrag|target:%20_blank|&#8221;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; expand_height=&#8221;yes&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;86962&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_image=&#8221;86916&#8243; overlay_color=&#8221;color-jevc&#8221; overlay_alpha=&#8221;15&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;340&#8243; column_width_pixel=&#8221;528&#8243;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-762333&#8243; text_size=&#8221;fontsize-155944&#8243;]Don&#8217;t want to miss any more white papers?[\/vc_custom_heading][\/vc_column][vc_column column_width_percent=&#8221;90&#8243; gutter_size=&#8221;3&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_column_text]If you don&#8217;t want to miss any new white papers and news about cherrypicker, THE BEST AGENCY and the New Business Circle, then sign up for our newsletter <a href=\"https:\/\/info.cherrypicker.de\/newsletter-anmeldung\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/info.cherrypicker.de\/newsletter-anmeldung&amp;source=gmail&amp;ust=1581582538428000&amp;usg=AFQjCNF06CxmQpV6QE49XN4K0BoQr-FSow\">here<\/a>.[\/vc_column_text][vc_button button_color=&#8221;accent&#8221; 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z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243;]The 8 trends of 2018[\/vc_custom_heading][vc_column_text]The year 2018 will be characterized by a mega topic: change.<\/p>\n<p>Full service becomes FULL THINKING\u00a9 \u2013<br \/>\n360\u00b0 is dead, the lead agency model is on the road to success, the customized agency is becoming more and more popular and much more.[\/vc_column_text][vc_button button_color=&#8221;color-jevc&#8221; radius=&#8221;btn-round&#8221; 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With this white paper, cherrypicker offers initial pitch advice.[\/vc_column_text][vc_button button_color=&#8221;color-jevc&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Fhow-to-pitch-better-2014|target:%20_blank|&#8221;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][\/vc_row_inner][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][vc_row_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_font=&#8221;font-762333&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;400&#8243;]OUR WHITE PAPER ON THE TOPIC[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-762333&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243;]The agency industry is in transition[\/vc_custom_heading][vc_column_text]What does the future hold for the agency industry and your agency management? What is the significance of the agency of the future or the customized agency? What exactly is decoupling? What is the significance of performance-related compensation? In its role as an agency management and pitch consultancy, cherrypicker takes a look into the crystal ball.[\/vc_column_text][vc_button button_color=&#8221;color-jevc&#8221; radius=&#8221;btn-round&#8221; border_animation=&#8221;btn-ripple-out&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Finfo.cherrypicker.de%2Ftrends-2015|target:%20_blank|&#8221;]DOWNLOAD HERE[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; animation_delay=&#8221;200&#8243; width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;86968&#8243; media_width_percent=&#8221;100&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; 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width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;h1&#8243; text_weight=&#8221;600&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-111509&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-center&#8221; uncode_shortcode_id=&#8221;169183&#8243; text_color_type=&#8221;uncode-palette&#8221;]Are you interested?[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h5&#8243; text_weight=&#8221;400&#8243; text_height=&#8221;fontheight-357766&#8243; text_space=&#8221;fontspace-781688&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; text_align=&#8221;text-center&#8221; uncode_shortcode_id=&#8221;382645&#8243; text_color_type=&#8221;uncode-palette&#8221;]We look forward to your inquiry: +49 (0)40 28 66 77 90[\/vc_custom_heading][vc_single_image media=&#8221;88905&#8243; media_width_use_pixel=&#8221;yes&#8221; media_ratio=&#8221;one-one&#8221; alignment=&#8221;center&#8221; shape=&#8221;img-circle&#8221; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243; media_width_pixel=&#8221;150&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;div&#8221; text_size=&#8221;h5&#8243; text_weight=&#8221;600&#8243; css_animation=&#8221;bottom-t-top&#8221; animation_delay=&#8221;200&#8243;]Oliver Klein (CEO and owner)[\/vc_custom_heading][vc_button button_color=&#8221;accent&#8221; hover_fx=&#8221;full-colored&#8221; text_skin=&#8221;yes&#8221; border_width=&#8221;0&#8243; css_animation=&#8221;zoom-in&#8221; animation_delay=&#8221;200&#8243; link=&#8221;url:mailto%3Ao.klein%40cherrypicker.de|title:Contakt|&#8221;]Contact now[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; 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